The vast majority of businesses sell to everyone. Above 60% of the advertising budget is wasted on people without any bias towards the product/service that they provide. The more they show their ad to people who have no interest, the more money from the budget is wasted.
Every single penny counts and it has to be forwarded there, where it will be doubled, in our case, to those who are most likely to become customers.
The Right Target Audience Can Double Your Profit
Most ads can’t extract the maximum potential of the invested budget in them. A lot of people run ads without even being familiar with their target audience and show it to everyone. Costly decision.
If you think that everybody can be your customer… I will disappoint you, but it is kind of impossible. Different people, different interests. There is always a bias.
After many costly trials and errors and hundreds of analyzed campaigns, I was able to come up with a solution that directs the advertising money to the right target audience, and it does so by itself that it doubles the profit from the investment in it.
The Secret Formula Of How To Pick Your Target Audience
If you want to start talking to your most likely customers, you just need to follow these few easy steps.
The most important thing is to find people with a bias towards the product/service that you offer. If I have an interest in installing a solar panel system on the roof of my house maybe my friend Albert won't because he lives in an apartment.
We need to find out how our most likely customer moves. What language he uses, how he talks, and what are his interests.
This became a golden rule.
“We run no ad without getting familiar with our target audience.”
Every human without a bias towards our product/service wastes our money intended for people who have an interest and are ready to benefit from what we offer.
If you want to find out how to pick your target audience and forward your advertising money to them, get in touch:
Email – alex@an-results.com
Reach us via our contact form on
our website.
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